Background
Nestled in the heart of New Zealand’s Central Otago, Monte Christo Wines sought to rejuvenate its brand story to enhance its brand identity and ensure consistency across all forms of communication. The project focused solely on distilling the rich history and unique ethos of Monte Christo into a compelling narrative that could captivate and engage audiences, reflecting the winery’s legacy and its vision for the future.
Challenge
Despite its rich history and contribution to Central Otago’s vinous legacy, Monte Christo Wines faced a challenge in communicating its heritage, philosophy, and product uniqueness effectively. The brand needed a cohesive narrative that not only celebrated its past but also articulated its vision and values, making it relevant to contemporary audiences and stakeholders.
Solution
We sought inspiration from its origins in the 1860s with Jean Désiré Féraud’s pioneering spirit, to the modern-day stewardship by the Paris family. We crafted a brand story that encapsulated the essence of Monte Christo Wines, a classic back story involving ambition, a quest for gold, and a passionate commitment to excellence in wine-making.
Outcome
Everyone at Monte Christo now operates with a unified understanding of the brand’s heritage and vision, facilitating more coherent and compelling communication with customers and stakeholders.
The cellar door experience, enriched by the historical narrative and terroir-focused approach, is attracting wine enthusiasts eager to explore the legacy and taste of Central Otago’s pioneering winery. Monte Christo Wines has not only solidified its position as a custodian of the region’s wine-making heritage but also as a forward-looking brand committed to sustainability and excellence.
By intertwining historical richness with contemporary relevance, Monte Christo Wines has reinforced its place not just as a winery, but as a living legacy, inviting wine lovers to partake in its ongoing story of ambition, passion, and excellence.
